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Our Story

ButlerVM was founded by a team that began their careers in software before finding their true calling in hospitality.

After years of building systems that helped companies communicate and perform better, Paul Fallon turned his attention to the luxury hotel world — where he saw the same challenges playing out in real life.

After two decades of building complex, enterprise-level applications, Jeremy Zierau partnered with Paul to create the #1 platform for modern hospitality management.
Luxury hotels rely on dozens of teams / vendors for cleaning, staffing, maintenance, and more.

Yet, communication between departments is often fragmented, and leadership teams rarely have clear visibility into what’s happening on the ground.

Vendors, meanwhile, are left bridging those gaps, acting as both operators and advisors.
Luxury hotel staff and vendors coordinating tasks in a modern property, highlighting communication challenges
Seamless collaboration between hotel teams and vendors using digital tools for smoother operations
ButlerVM was born from this experience, combining decades of hands-on service knowledge with cutting-edge technology from leaders in building maintenance robotics applications. The goal is simple:

To create less friction between hotel teams.
We believe the next generation of hospitality operations will be defined not just by great service, but by clarity, communication, and connection. ButlerVM exists to make that possible.
 Connected luxury hospitality team achieving clear communication and efficient vendor management

Coming Soon: Private Beta Access

We’re onboarding a select group of hotel properties and their trusted vendors.
Be the first to test a platform that elevates the way hotels operate & manage vendor relationships.
 Join Waitlist
ButlerVM was developed in collaboration between Jeremy Zierau and Paul Fallon of Fallon Hospitality, LLC (2025–2026).
Related: Fallon Hospitality LLC | Paul Fallon Blog